Media Magazine Theory Drop - Postmodernism
‘The Theory Drop: Postmodernism’ in MM66 (p.26).
1) How does the article define postmodernism in the first page of the article?
A cultural movement that distrusts all established philosophies and frequently experiments with the medium it is presented in’.
2) What did media theorist and Semiotician Roland Barthes suggest in his essay 'The Death of the Author'?
He said that a writer’s opinions, intentions or interpretation of their own work are no more valid than anyone else’s.
3) What is metatextuality?
Metatextuality is where a text draws attention to the fact that it is a text. It points to the process of its own creation.
4) How does postmodernism link to media representations and reality?
Jean Baudrillard put it; ‘the distinction between what is real and what is imagined is
continually blurred and meaning is systematically eroded’.
Music video CSPs and postmodernism
1) How does the music video for Ghost Town incorporate elements of postmodernism?
It uses postmodernism through a mix of styles, irony, and strange visuals. The eerie setting of an empty city mixed with upbeat music creates a contrast. The video’s low-budget, odd camera angles and fragmented storytelling break traditional rules.
2) What film genres are alluded to in the music video for Ghost Town? Which scenes in particular created these links?
Horror: Empty streets and a creepy atmosphere feel like a zombie or apocalypse movie.
Social realism: Shows real-life urban decay and poverty.
Road movie: The band driving through the city suggests a journey or escape.
3) How does Old Town Road use postmodern elements in its music video?
It mixes cowboy and hip-hop styles, uses humor/pop culture references, and jumps between time periods. The video doesn’t follow a serious or traditional style. It plays with genres and expectations and blends them all together.
4) How does the Old Town Road music video reflect technological convergence and modern digital culture?
It became popular through TikTok and was shared widely online. It mixes music, film, and internet culture, showing how media today is connected and shaped by digital platforms.
5) What do YOU think Lil Nas X was trying to say about reality and American culture in the music video for Old Town Road?
He’s showing that traditional American culture (cowboys) can be re imagined and mixed with modern, diverse styles, specifically by bringing back black cowboys.
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